L'abilita' e la forza di Steve Jobs, secondo Carmine gallo, autore di The Innovation Secrets of Steve Jobs, e' la sua capacita' di selezione. Non tra idee buone e idee cattive, ma tra tante idee buone, quelle vicenti e davvero innovative. Ma per farlo, oltre alla genialita' occorre molto coraggio, sostiene Gallo, enumerando le scelte:
It takes courage to reduce the number of products a company offers from 350 to 10, as Jobs did in 1998. It takes courage to remove a keyboard from the face of a smartphone and replace those buttons with a giant screen, as Jobs did with the iPhone. It takes courage to eliminate code from an operating system to make it more stable and reliable, as Apple did with Snow Leopard. It takes courage to feature just one product on the home page of a Web site as Apple does with each new major product launch. It takes courage to make a product like the iPad that is so simple a child can use it. And it takes courage to eliminate all of the words on a PowerPoint slide except one, as Steve Jobs often does in a presentation.
Questa capacita' di guardare avanti, sottraendo ed eliminando il superfluo, sembra un concetto zen